Title: 'Alex Steinherr: INCredibleCosmetics Eye Masks' 

Role: Cinematographer 

Year: 2021

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As the Cinematographer of this project, I worked closely with Alex Steinherr and her team. She is a beauty expert and Journalist who is also well known in the beauty industry. She creates content based on reviewing and looking into new beauty products and also showing make-up routines to her audiences. 

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This video is an advertisement in collaboration with INCredibleCosmetics where she is using their new 'Party Recharge Hydrating Under-eye Masks'. She demonstrates herself using the product in her routine and expresses, in the description, how these eye masks can de-puff the eyes and also hydrate and soothes the skin under the eyes. 

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I wanted to capture the 'sparkly' effect of the eye masks which would make them look more appealing to the audience, hence, persuading them to make the purchase. 

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Published Video: https://www.instagram.com/p/CNnZpmqhpKF/

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Kohl Kreative's Instagram: https://www.instagram.com/kohlkreatives/

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Kohl Kreative's Website: https://www.kohlkreatives.com/

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Credits:

Producer: Alex Steinherr

Cinematographer: Steven Li